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Art books written by a working artist for working artists
The following books are for sale online.

Marketing Art. Mystery of Making It
Read this book first.
This is more than a book, it's a 160K word manual showing a step-by-step approach on how to earn a living as an artist. It is written with the same page turning excitement of one of Jack White's murder mysteries. This is a book you will read again and again to glean the wisdom Jack shares. He tells how he sold his first painting for $10.00 and in five years was grossing three quarters of a million dollars selling his originals. The heart of the book is the story of how he sold his mate's first painting in 1990 and went past three million in retail sales for her before the year 2000. It is a must read if you want to earn a living with the art you make. This manual is not for those who want to play artist because Jack's in your face, to the point, open and honest approach to earning a living will be offensive to the 'art for art's sake' crowd.
Only $29.95!!!
Click here for sample chapter, table of contents, testimonials and to ORDER

Selling Art. Magic of Selling Art
The most complete book devoted exclusively to selling art ever written. The Magic of Selling Art reveals the hidden secrets known only by master salespersons and breaks these truths down into layman's language. It is written for both artists struggling to earn a living and for the seasoned art gallery professional. The tricks of the trade are spelled out as only Jack White can do; clear, to the point, in your face straight talk. Jack teaches you how to 'soft sell' and do so without ever resorting to lying to your customers. It is a must read for anyone dealing with the retail business of art. Read this book and learn to close the sale every time. The book is filled with vignettes of Jack's selling experiences, written in his clever Texas wit.
Only $29.95!!!
Click here for sample chapter, table of contents, testimonials and to ORDER

Self-promotion: Mastery of Self-Promotion
The third leg of the career success tool that is needed to complete the artist's education to becoming successful with their art. After writing over 300,000 words in the first two books Mr. White was flooded with emails, letters and faxes wanting more information directed at how to make it if you were not in the traditional gallery genre of marketing your art. How did he become so successful and never have a rep or be associated with galleries? What about licensing, copyright, bartering, insurance, teamwork, networking and a myriad of other topics on the minds of serious artists? Self-promotion answers questions on how to keep records, negotiate license contracts, what to expect from print companies, self-publishing, where to sell and where not to sell your work. It gives sound advice to those seeking to earn a living in the volatile world of marketing art. Mastery is the rudder, Mystery is the sail and Magic the wind to move you in your chosen direction "stay steady in the boat and you will reach the other side where success dwells."
Only $29.95!!!
Click here for Sample Chapter, Table of Contents, Testimonials and to Order.

Messages of Effusion
Messages of Effusion is the fourth book in the Jack White series of art career self-help books. Messages is different from the other three books. Messages is a pick-me-up, you can do it book. After writing the first three books I have received countless numbers of emails. One of the constant themes is the lull artists seem to get into. There is an “Artist Doldrums” where all the wind seems to dissipate from their sails. Writers experience a malady they call “Writers Block.” Artists run into roadblocks. Messages of Effusion is like having a GPS (Global Positioning System) in your car that gives you instant assistance in finding the solution to help you get out of a jam when you are lost. Messages of Effusion was written to answer the dozens and dozens of new questions and pressing concerns of working artists. If you like my other three books you will be more than elated with the information in this fourth manual. It digs deeper and answers many questions you didn’t even know how to ask. I’m proud to put my signature at the bottom of this manual of encouragement. Read this book and you will see an immediate change in your career.
Jack White
Only $29.95!!!
Click Here to see a sample chapter, table of contents and to Order.

Methods of Success
Methods of Success is the fifth in the series of art marketing books designed to teach artists of all mediums how to earn a living selling what they produce. Methods is written
to go deeper, help you fly higher and discover easier roads rather than the cobblestone detours most are forced to travel.
An eagle knows when a storm is approaching long before it breaks. The eagle will fly to a high spot and wait for the winds to come. When the storm hits, the Eagle sets its wings so that the wind will pick it up and lift it above the storm. While the storm rages, the Eagle is soaring calmly above the destruction below. The Eagle does not escape the storm. The Eagle simply uses the storm to lift it higher. It spreads its mighty wings and rises on the winds that bring the storm. Methods is written to be the wind beneath your wings when the storms of life seem unbearable or you feel you are hitting your head against a brick wall.
Only $29.95!!!
Click Here to see a sample chapter, table of contents and to Order.

Malady of Art: FEAR
The Malady of Art: FEAR is the 6th book in the Jack White series of how to market your art and build a successful career. After dealing with hundreds of artists Jack finally came to the conclusion the biggest factor of failure is fear. Fear is the roadblock preventing artists from reaching their full potential. Artists fear rejection. Artists fear their ability to perform. Artists fear they don’t measure up or have what it takes to earn a nice living making and selling art. I prove this is a bald face lie. You have the skills. Success is locked in your ability to refuse to allow fear to destroy your future. Jack shows you how in this book.

In Malady of Art: FEAR. Jack White destroys all the myths associated with fear and how this damaging emotion affects your ability to function in today’s competitive art community. In the first part of this book he attacks rejection and shows how to deal with it. Mr. White teaches you how to overcome your fears and prosper. This may well be the most important book Jack White has ever written. With that said if you have not read book one, Mystery of Making IT, then make that your first choice. Mystery of Making IT is the foundation Jack White uses to build a marketing plan for you in clear, easy to understand language.
Only $29.95!!!
Click Here to see a sample chapter, table of contents and to Order.

Mystique of Marketing Art on eBay
It's amazing how something as simple as eBay can be so difficult to figure out. I knew if millions were selling and buying on eBay the process had to be fairly easy. I knew the test would be false if I marketed art on eBay under Jack White. I'm too well known to make it fair. So I invented Cody Brown, a Texas cowboy artist. It took six months of dedication and hard work to figure out the process. The first full year Cody grossed $30,000, $40,000 the second and $45,000 his final year on eBay. In "Mystique of Marketing Art on eBay" I will hold your hand and share the secrets of success. Some are so simple you will slap your head for not seeing the way. Other tricky ones took a while to discover. After reading this book you will know all that is needed to earn a living making and marketing art on eBay. Follow the guidelines and it's a WIN WIN for you.
Click Here to see a sample chapter, table of contents and to Order.

Artist Confidential
"Artist Confidential: Secret Guidelines of Professionals" is the first in a series of new self-help, motivational books being offered by Senkarik Publishing. Very few top flight artists are willing to share their secrets. Jack White happily imparts knowledge and valuable techniques
learned in the School of Hard Knocks over a long, successful art career. In this book he peels back the layers of the onion allowing the reader to reach the vital
core. The book is full of ideas and useful hints that are sure to help you increase both your skills and art sales. Jack discusses studio setup, palettes, hard and soft edges, as well as warm and cool colors. He explains the four values in the landscape and how it's divided into color
zones along with offering beneficial advice for artists working 'en Plein Aire'. Vital tips on painting portraits are revealed. "Artist Confidential: Secret Guidelines of Professionals" is chock full of hidden gems and practical ideas you won't find in workshops.

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